Stock Market Glossary
Momentum strategy
Investment style that relies on the continuation of existing price movements.
In brief: Investment style that relies on the continuation of existing price movements.
Meaning in practice
Momentum strategies buy the strong stocks and avoid the weak ones – proven to be a robust factor over many markets and decades. But they suffer from sharp trend changes because then the winners become losers.
Context for investors and traders
For traders, this term is most useful when preparing and executing an order. Its meaning depends on the venue, liquidity, time frame and order type. A single reading is not a reliable buy or sell decision.
How to use this in practice
In practice, the term should be linked to a specific trading plan: entry, exit, position size and costs belong together. In short time frames, spread, slippage and delayed execution can quickly outweigh the theoretical benefit of an observation.
What to keep in mind
Write down which observation confirms or invalidates your assumption before trading. This keeps the term a decision-making tool rather than a retrospective justification for risk already taken.