Stock Market Glossary
Cost basis
Average purchase price of a securities position, with or without specified costs.
In brief: Average purchase price of a securities position, with or without specified costs.
Meaning in practice
The cost basis helps show the previous gain or loss of a position. It is not a fair value or price target for the future; new decisions should be based on expected return, risk and alternatives.
Context for investors and traders
For traders, this term is most useful when preparing and executing an order. Its meaning depends on the venue, liquidity, time frame and order type. A single reading is not a reliable buy or sell decision.
How to use this in practice
Use the term first to describe the situation and add verifiable data: time frame, benchmark, costs and liquidity. Only then does it become an assessment that can be connected to an investment objective and risk budget.
What to keep in mind
Avoid false precision. Many market terms describe probabilities or historical patterns; they neither guarantee a return nor replace the review of a specific security.